Regular service items, possibly with engine specific kits, too. Nothing complicated, just the right fluids filters etc for a Zetec, Ecoboost or whatever, then things like the brake pad sets for the various calipers used on Westfields.
All low margin things for sure, but they’re the staples that help keep existing owners coming back to look at the web store, where you then get the opportunity to sell us other accessories.
Great to see things like the fastener packs too, so like I did, over the phone, owners doing rebuilds etc could just order a front or rear suspension bolt pack etc.
I don’t know if it’s still the case, but certainly once upon a time, there used to be lots of different little brackets, covers, trim bits etc that would be routinely used on factory builds, sat in the parts store, that very few home builders knew existed, so wouldn’t think to ring up and ask about them! Again, anything like that, if there’s still stuff around.
As Steve said, the search engine can be very hit and miss, I do use it. But I also like to just browse by section, typically when looking for the things I didn’t know I needed!