John. Yes, I'd worked that out thanks.
The point I was making is that if it is very clear to people what a company sells then people are more likely to buy from that company. Presumably the sponsors are giving us money because they hope to sell something and make a profit out of us.
Taking Force, I see the wheels and also a lot of Titanium products which I'm sure would be too expensive for me. But no doubt hidden in the comprehensive web site are products that could be of interest and I would find it useful if Force could explain this. The same goes for the other companies. We all know that Northampton Motorsport do dyno sessions but maybe they do other things that could be of interest. And why would I want an Intelligent Race Fuel Bowser? But maybe I do and hadn't realised it!
I have to say I find the name Force Racing confusing as I thought that was the company run by Ian Dayson making racing cars