Westfield Asia Hub

[Julian Turner - Westfield Sportscars Ltd]

UKTI HELPS CREATE WESTFIELD ASIA HUB

Westfield Sportscars Ltd (“Westfield”) and GD Aero Technology of Shanghai (“GDAT”) have agreed a deal to distribute Westfield Sports Cars throughout Asia.

Westfield, a UK company based in the Midlands, has won an initial contract from GDAT for over 100 British Designed and Engineered, hand built, Westfield vehicles to be distributed across Asia.

In 2014 Westfield approached the UKTI to conduct an Overseas Market Identification Service (OMIS). UKTI identified GDAT and after several meetings both parties decided to work together on letting the Chinese roads drive the passion of the Westfield hand built vehicles.

A signing ceremony was held in Shanghai on Friday, 16 October in the presence of The Rt Hon Lord Maude of Horsham and John Edwards, Her Majesty’s Consul General in Shanghai. Lord Maude remarked “UKTI is proud to have helped bring about this superb example of the close links between China and the UK and their common focus on advanced manufacturing”.

Julian Turner, CEO of Westfield Sportscars Ltd said “Westfield is delighted to be working with General Dynamic Aero Tech, we have lots of similarities and both Companies are passionate about the Westfield product. There is genuine technological and advanced manufacturing crossover between the aerospace and sportscar sectors, and both Westfield and GDAT have a fantastic reputation in their local markets”.

Peter Jiang, President of General Dynamics Aero Technology, said “GDAT is delighted to be working with Westfield because of their quality sports car range, their advanced materials and technology in the vehicles.” Mr Jiang added “we see our aerospace and sportscar ranges as being very complimentary.”

Westfield is also forging strong relations with Chinese Universities for collaborative R & D projects and the exchange of students with Universities, Colleges and the National Engineering Academy. More details of the relations will be released over the coming months

ENDS

EDITOR’S NOTES:
Westfield Sportscars Limited is one of the UK's leading hand built sports car manufacturers that is still 100% British owned and family run. The company is based in the heart of the UK automotive sector in Kingswinford, West Midlands.
Westfield manufacture both self assembly or factory built sports cars throughout the globe and was established in 1983 in Westfield House, some 10 miles away from its current location.
In December 2006, ownership transferred to Potenza Sports Cars. Potenza is continuing the development and expansion of the business into new markets, with investment to meet ever more stringent legislation, Euro VI compliance and advancement in material technology. This includes the development of both pure electric and hybrid variants of car.
Westfield has sold over 15000 cars world wide since 1983 has a capacity of 600 cars a year for driving enthusiasts the world over.  Models include the Sport, the XTR a new generation of minimalist road legal ultra modern sports car and the retro classic Westfield Eleven that is based on the Lotus Eleven racer of the 1950’s.
The company uses an international network of twenty four dealers throughout Europe, the Middle East, Africa, Australasia, the Americas and Asia Pacific.  Westfield boast that 99.9% of the vehicle is sourced in the UK and 70% of it is within the Midlands.

For more information please call 01384 400077, email info@westfield-sportscars.co.uk or visit www.westfield-sportscars.co.uk


The National Engineering Academy is a Not For Profit Company launched in 2015 to fulfil the gap seen by many companies of Engineers not having enough practical experience. The NEA uses hi-tech digital educating technology such as Presenter and Augmented Reality on Petrol, hybrid and pure electric vehicles to educate students in the 21st Century.


Hardy Transaction Management Ltd is a Sheffield-based firm of lead advisors working primarily on international engineering buy and sell transactions. Their objective is to promote UK/China trade and thereby to stimulate cross-border mergers and acquisitions. Details of their services and of completed transactions can be found on their website www.hardytransactions.com . Paul Hardy is a non-executive director of Westfield and was delighted to represent the board of Westfield alongside Julian Turner at the signing ceremony in Shanghai.


ConnectChina Ltd is a private consultancy facilitating trade and investment between the UK and China. With their Shanghai office and through their network of established partners across China, they provide practical support and services to help companies develop business faster in China. www.connectchina.co.uk.

[Natterjack]

Well done Julian, Sounds like a challenging deal with much promise