Westfield Sports Car research

[Rab (bombero) Reid]

Thanks for that. I decided to call Westfield direct as I wasn't sure but all good now!

[Wile E. Coyote]

Dear All, we understand certain people have been receiving emails about a further questionnaire. This is due to miss-communication within our group. We sincerely apologise for any inconvenience and assure everyone this information is highly confidential and will only used for customer research. To confirm that we are genuine, please find attached a link to the partnership we have with Westfield. http://www.bcu.ac.uk/tee/edms/press-releases/university-supports-demand-for-worlds-first-zero-emission-sports-car.

 

Without wanting to be a killjoy, are you sure you're asking the right questions?

They're certainly not the ones that I'd be asking if I wanted to understand the market for an electric track car - indeed, none of the questions asked/answers I've given would help determine my likely attitudes towards or (more importantly) propensity to buy an electric track car.

[JOCKER]

As above plus you need to have some quantitive questions in your survey.

 

Why don't you use something like surveymonkey or similair which is an online survey which is easier to fill in for the user and in return you'll have much better date to analyse

[Dave Eastwood (Gadgetman) - Club Chairman]

A surveymonkey link was added eventually, but being kind, the less said about the content linked to the better.

[SootySport]

 

6)     Are any of your sports cars second hand or third hand?

         Third hand

 

 

7)     How often do you drive a sports car? 

         At least once a week

 

 

8)     Marital status?

          Married

 

 

9)     How many children under the age of 18 do you have living in your household?

         None

   

 

10)   What is your occupation?

         Engineer

 

 

11)    Do you go to track events, if so what track events are they?

         Trackdays and occasional drifting event.

[Wile E. Coyote]

A surveymonkey link was added eventually, but being kind, the less said about the content linked to the better.

 

Doesn't entirely surprise me.  Everyone thinks that they can write a survey, and very few Universities seem to include teaching time to cover this area of research.  Indeed, there's another forum I frequent where marketing students appear on a very regular basis and make some very elementary mistakes.

It sounds like an interesting project though, so I hope they get it sorted. 

[Dave Eastwood (Gadgetman) - Club Chairman]

Not sure how many students are involved, but sounded like a sit down round the table with the relevant lecturer(s) and set out a plan for the information to be gathered and properly structure an appropriate questionnaire was needed.

 

(And maybe proof read it before going live   )

[Dommo]

6)     Are any of your sports cars second hand or third hand?

No

 

7)     How often do you drive a sports car? 

At least weekly

 

8)     Marital status?

Co-habiting

 

9)     How many children under the age of 18 do you have living in your household?

One.

 

10)   What is your occupation?

 

Officially - Application Developer

 

11)    Do you go to track events, if so what track events are they?

Yes, track days