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Procter & Gamble to trademark acronyms--Whisky Tango Foxtrot.


DonPeffers

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https://www.bbc.co.uk/news/business-45289440      LOL! Procter & Gamble wants to trademark LOL.

"Procter & Gamble is reported to have applied to trademark acronyms that are common in text speak.

If successful, terms including "LOL" (Laugh Out Loud), "NBD" (No Big Deal) and even what the devil (too rude to spell out here) could be used to market products."

Surely fake news I thought, then I remembered the Star Trek  boldly   phrase had been patented or attempted to patent.

What next?

 

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Like the comment "... consumers like products ...they have an emotional attachment to"

Anyone on here emotionally attached to washing up liquid?

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On 24/08/2018 at 12:44, DonPeffers said:

"NBD" (No Big Deal)

Next Business Day, surely?

LOL used to be "Lots of Love" back in the day. P&G are going to fail spectacularly at this, unless they were trying to divert attention from something else going on at P&G at the time.

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